Whatever Man Lifestyle was born from an unforgettable experience on a trip to North America. More specifically, in the famous resort of Whistler, Canada. During our stay there, long-lasting friendships were formed and memories of exciting adventures were made. Snowboarding, skiing, travelling, parties and much more shaped our time there and laid the foundation for the Whatever Man - Lifestyle we want to share with you every day.
Live it. Wear it. Share it.
Organic cotton: The materials used are produced sustainably and wherever possible, organic materials are used. Organic cotton requires no harmful chemicals in production and needs less water to grow. Small creatures have more living space, which in turn improves the quality of the soil where the cotton is grown. The materials used correspond to level 3 of the SteP certification by OEKO-Tex.
Developed and designed in Switzerland: Our designs are born in the heart of Switzerland - in Lucerne. Our different design ideas are put on paper and critically examined before coming to life. We make sure to carefully decide what designs fit to our lifestyle and represent our community. We cultivate the closeness to our communities, so that the Whatever Man lifestyle can be passed on to the next circle of friends, and on to the next, and the next.
Made in Portugal: All our clothing is made in Portugal with fair and controllable production environments. Both the materials and production methods used meet the third (and highest level) of STeP certification from OEKO-Tex. This means that the social responsibility standards as well as the health and safety measures comply with the EU - defined conventions. We are aming to also produce our accessories and headwear in Europe in the future.
What does Whatever Man mean to you? Whatever Man – Lifestyle has moved to the center of my life. Firstly, by living the lifestyle every day to it’s fullest & secondly, by founding and building a company around it (which is f.. way harder than the first point).
Your Whatever Man must-have item? No way to pick only one item. The Logo Hoodie – a must have for home office & Sunday evenings, Lyocell Shirts – for outdoors & traveling and our special edition White beanie – made for apres ski Apreski.
What inspires you in life? Powder pillows on the mountain & flying to Las Vegas.
Favourite Whatever Man Adventure? There’s many but one of them truly goes back to the birth of the brand – our time spent in North America.
You ride your: Snow - & Surfboard
Most beautiful place you’ve been? Las Vegas, Mountains, Vancouver Island
What drives you crazy? Not letting me do what I want
@micha_3_3
What does Whatever Man mean to you? Friends, nature, adventure. It’s a lifestyle — you’ve just gotta live it, wear it, share it. It’s about approaching life with curiosity and having an open heart and soul for whatever opportunities come your way. Whatever Man is a chosen family. A community full of kindness, open to everyone. For me, it’s a world that brings you back to the roots of life — what really matters. Living in the moment and making memories. Good vibes only.
Your Whatever Man go-to? And/or favourite Whatever Man adventure? Clothing: men’s hoodies — ’cause oversized is king. And if I could, I’d permanently live in my baselayer combo. Hands down the most comfortable thing I’ve ever worn. Adventure: any day in the mountains and any night at the bar with my crew.
Secret talent / hidden skill: Not believing the hype. And I recently found out I can do the splits in snow pants?
One thing that always makes you smile: Snow.
Your ride: Snowboard.
Where do you feel most alive? Laughing till I cry and my stomach hurts with friends and family. It’s not about the place — it’s the people.
The last thing you geeked out about: Positive psychology.
Your soundtrack: You’re asking me an impossible question…
@adelebuttons
What does the Whatever Man mean to you? Community, inspiring people with the same mindset and interests — and of course a place where I can live out all my creative ideas without limits.
Your Whatever Man Go-To? And/Or Favourite Whatever Man Adventure? Everything fluffy, oversized, and cozy. And honestly, I’m always in for any adventure :)
Secret talent / hidden skill: Losing my bank card almost every two months… oopsi 🌚
One thing that always makes you smile: Good waves, dogs, sunsets, snow, and mountains.
Your ride: Surfboard, snowboard, skateboard.
Where do you feel most alive? Riding any kind of board and drawing.
The last thing you geeked out about: Being part of the Whatever Man family and working my absolute dream job.
Your soundtrack: Punk Rock
@wakandelsol
What does Whatever Man mean to you? Whatever Man is a community where it’s literally never boring. Refreshing, full of joy and energy. People who truly live their passion for what they do every day.
Your Whatever Man go-to? Lyocell long sleeves when I’m out and about. And the Waffle Crew Neck, because somehow you’re never too warm and never too cold in it ;)
Secret talent / hidden skill? I can hold a pretzel stick sideways in my mouth. Don’t ask, just skills.
One thing that always makes you smile: Sunrises and sunsets. Whether in the mountains or by the sea.
Your ride: (Cross-country) skis — or simply my own two feet!
Where do you feel most alive? Where plans don’t matter that much: with people I love, on small or big trips with a van or a backpack, by the sea or in the mountains.
What did you last get excited / geek out about? That moment when I realise all doors are open and I’m free to shape my life the way I want. That feeling of freedom makes me incredibly happy — and I know it’s a privilege.
Your soundtrack? If I Ain’t Got You. Always works ;)
@maffiew.lara
What does Whatever Man mean to you? Friends, nature, adventure – that combo is the secret recipe for unforgettable times, and that’s exactly what Whatever Man represents.
Your Whatever Man go-to? And/or your favorite Whatever Man adventure? Baselayer, all day, every day! And for sure the first Whatever Woman hiking weekend.
Hidden talent / secret skill? I have a very photographic memory.
One thing that always makes you smile: Hearing my friends laugh.
Your ride: Skis, on foot, gravel bike, the Aare.
Where do you feel most alive? Pretty much anywhere in the mountains. If there’s also a lake, stream, river, or any kind of water I can jump into, I feel extra alive.
What did you recently geek out about? Watching my sister learn new tricks in the park and absolutely crush it!
Your soundtrack? Winter Baby playlist or THE Whatever Man Playlist
@anjaerni
What does Whatever Man mean to you? For me, Whatever Man stands for freedom, adventure, and those small moments that end up becoming the best memories. Whether up in the mountains, on a bike, in the snow, or simply hanging out with good friends—the best stories usually happen when you just head out and see where the day takes you.
Your Whatever Man must-have item?
Definitely a hoodie. Whether on the way to the next adventure, after a long day outdoors, or watching the sunset in the mountains—it’s an absolute essential.
Your best Whatever Man adventure?
The best adventures can’t be planned. They often start with a spontaneous idea and end with a day full of moments you’ll be talking about for a long time. That’s exactly what the Whatever Man lifestyle is all about for me.
Secret talent / hidden skill?
Most people would describe me as a quiet and relaxed guy. But put me together with good friends, a bike trail, fresh powder, or a new challenge, and I really come alive. That’s when the side of me that loves adventure, seeks adrenaline, and is always ready for the next experience comes out.
One thing that always puts a smile on your face?
Fresh powder snow, perfect riding conditions, or a text that reads: "Hesch Ziit?" (Got time?)
Your ride?
Skis, touring skis, mountain bike, road bike, glider, and powered aircraft. As long as I'm moving.
Where do you feel most alive?
Early in the morning on a ski tour, standing on a secluded mountain peak, or flying above the Alps looking down at our beautiful Switzerland.
The last thing you geeked out over?
Weather apps. The forecast dictates whether I'm heading up the mountain, onto the bike, or up into the air.
Most beautiful place you’ve ever been?
Anywhere adventure meets great people. The Swiss Alps are right at the top of my list, but Canada, the USA, and especially Japan with its unique powder have a special place in my heart, too.
Your soundtrack?
Just as versatile as my free time. Sometimes relaxed, sometimes full of energy, but always fitting for the next adventure.
